Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.View full article →
adidas today unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.View full article →
We've hit a huge milestone on our fan page on 10th September, 2014 - over 100,000 people now like us on Facebook! Thank you so much for your incredible support. Today, we're celebrating the 100K milestone by launching a campaign with free giveaway, online store discount code and free local delivery in Hong Kong... Continue Reading →View full article →
Nike SB is paying tribute to the city of Beijing with its new quickstrike Dunk Low Premium SB. Inspired from the narrow alleys in Beijing "Hutong" that tipify the city’s traditional urban architecture, the shoes features dark grey textured leather panels that give way to soft grey suede midfoot panels and dark grey marble-like panels around the collar... Continue Reading →View full article →
Getabaco is a Japanese brand looking to produce accessories for sneakers. With the meaning of traditional Japanese shoe cupboard placed at the entrance of a house in Japan, the brand hopes to produce top quality rope laces to customers.
All Getabaco rope laces are "Made In Japan", which represents high quality in design and production. Getabaco is a rising brand in Japan sneaker scene. Selling spots in Japan include Styles in Daikanyama... Continue Reading →View full article →
Legend has it that lightning never strikes the same place twice. Fact is, neither does Kevin Durant; he strikes from everywhere on the court.
Nike has designed Durant’s seventh signature shoe to the specifications of the reigning Most Valuable Player and one of basketball’s most dynamic stars. The KD7 combines leading performance innovation with a colorful narrative pulled from Durant’s fascination with meteorology that began as a child and continues today... Continue Reading →View full article →