Since its December 2008 debut, the Kevin Durant signature shoe line has imaginatively fused performance innovation with the six-time All-Star’s personal stories. The new KD7 What The shoe combines various colours, patterns, graphics and technical details of popular KD7 colourways into a modern mashup.
The KD7 What The thoughtfully fuses elements from 18 past colourways of Durant’s seventh signature shoe into a single, inspiring design. The KD7 forefoot strap, a functional feature to keep Durant locked into the shoe, also serves as a creative storytelling tool. The KD7 What The shoe’s left strap features an angel wing from the Aunt Pearl colourway, honoring the athlete’s late aunt, while the strap on the right shoe pulls from the KD7 All-Star colourway inspired by progressive New York City architecture.
The lightning theme, connecting to Durant’s lifelong fascination with meteorology, influences a variety of KD7 colourways. An array of graphics from the lightning-inspired colourways are reprised on the KD7 What The and also fuel the glow-in-the-dark detail on their Hyperposite heels.